We are increasingly aware of the environment, but at the same time we are increasingly confused by various packaging! As far as I know, the environmental agencies in Hong Kong or Europe had been watchdogs for packaging techniques, but such critical eye has been missing in the United States. Just look at these products that had been sold millions and millions around the world:

iPod nano and iPod touch (left); Windows Vista Ultimate (right)

What is so sexy about unboxing a bunch of disposable packaging?

Microsoft pushed 140 millions boxes of Windows Vista last year, while Apple had sold more than 160 million iPods. Fortunately, OEM releases of Windows are not packaged in boxes at all, while iPods have a friendlier paper package, however, most of their new products aren’t. Just imagine the amount of cases wasted, ala Chris Jordan style.

 
Chris Jordan – Plastic Bottles, 2007

Steve Jobs and company complied fully with Greenpeace for its manufacture and materials of iPod nano, however, what about the packaging? As my colleague Andy puts it perfectly:

And another ultimate question: Plastic bag or paper bag?